Amazon continues its mission to transform grocery retail with a new store in Bellevue, Washington, that allows consumers to skip the checkout line through mobile technology. The full-sized Amazon Fresh store opens on June 17, allowing shoppers to buy veggies, fruit, meat, seafood, prepared foods, and pastries without having to wait in the checkout line. The "Just Walk Out" technology through a combination of computer vision, sensor fusion and deep learning but is also allows customers who look for a traditional experience in a checkout lane to shop as well. Amazon operates 14 other Amazon Fresh stores since opening its first last August.
- Once inside the store, customers can shop like normal. Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. At the end of their trip, customers shopping with the Just Walk Out experience simply scan or insert their entry method again to exit.
- Amazon Fresh Bellevue will be open to all customers every day from 7 a.m. to 10 p.m. PT following the store's opening.