Ravi Pratap Maddimsetty

Professional portrait of a person in a maroon polo shirt with crossed arms

Ravi Pratap Maddimsetty, CTO and co-founder of Uniqode.

From the Author
Regulations
Why QR Codes with Poor Scan Experiences are Undermining Measurable Touchpoint Opportunities
Uniqode
If the post-scan experience doesn’t deliver, it sends a broader message that the brand doesn’t follow through.
Black and white QR code with standard matrix pattern
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