Headlines such as “Many sickened by foodborne illness linked to lettuce” and “Bagged salad recall” tend to attract extensive media coverage. Following these reports, the search to find out who is responsible for the illnesses begins. Did something go wrong when it was being grown? Was it properly transported, or did it spoil on the shelf? No matter the case, the outbreak was a danger to consumers, and that’s not the kind of publicity any business wants.