Amsterdam—April 8, 2013—Logistics, transportation management and supply chain services provider Menlo Worldwide Logistics (of Con-way Inc.) partnered with Irvine, Calif.-based Fox Head Inc. to help the Fox action sports apparel and clothing retailer expand its reach in the European market. As such, Menlo recently established a new distribution center for the company at its Eersel, (Netherlands) Logistics Center.
“Our multi-client distribution centers throughout Europe together with our commitment to quality, customer service and innovation provide the necessary flexibility that retail customers require to cope with changing market demands,” said Meaghan Diem, Business Development Director, Menlo Worldwide Logistics.
Menlo will provide transport management services for inbound product and distribution to the Fox dealer network; inventory and warehousing management; and order fulfillment and dispatch. The facility will utilize Fox’s voice recognition technology.
“Menlo’s flexibility and willingness to adopt our in-house voice recognition system for order fulfillment was critical to our decision to move to Eersel,” confirmed Robby Dhesi, Vice President of Operations, Fox. “We have been impressed with the improvements in the speed of order filling when utilizing the system in our U.S. and European operations. In addition, Menlo’s process-driven approach to creating savings, their lean philosophy and Lean continuous improvement programs are consistent with the Fox culture,” he explained.
With multi-channel retail distribution demands the Fox brand features fast-moving product lines that include protective gear and apparel for activity pursuits such as motocross, surfing, BMX and mountain-biking. After a review of their supply chain requirements, Fox relocated their European distribution hub from the UK to Menlo’s Eersel Logistics Center. Fox’s expansion to its European operation was supported by BOM Foreign Investments, a department of the Provincial Government of Brabant.