Dr. William Madden

Whole Brain Consulting Dr William Madden

Dr. William Madden is co-founder of Whole Brain Consulting. 

From the Author
Warehousing
As Big Brands Optimize SKUs, Opportunity Abounds for Smaller Competitors
As big brands have been optimizing production, they are also discontinuing those products that only appeal to a small sampling of consumers.
For a brand that can’t keep up with demand for their primary product, it makes no sense to shut down production for pre- and post-production cleaning on line extensions that have unique flavors, but not a big audience.
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