The largest pizza company in the world, Domino's Pizza, understands the importance of knowing the answer to "Where's my pizza?" The company is now testing GPS driver tracking in 27 corporate-owned stores in Phoenix.
Customers who order from one of the stores can track the location of their order and driver through a map from the order confirmation page of Domino's website or app. They will receive an estimated delivery time or can opt into SMS notifications that lets them know when their order is two minutes away.
"We're excited to offer this feature to our customers," says Dennis Maloney, senior vice president and chief digital officer. "Transparency on orders that are out on the road makes a big difference to customers, as well as drivers and store managers. With GPS tracking everyone can have the best possible delivery experience."
In addition to customer benefits, the pilot will also benefit drivers as it provides optional navigation and one-touch customer callback capabilities. Store managers will have a driver-tracking screen as well that will show where all their drivers are out on the road.
The pilot will be extended to select stores in three franchise markets in Lansing, Michigan; Roanoke, Virginia and Seattle-Tacoma, Washington area later this year.