Online grocery shopping is poised for a major boom in 2017 as an increase in "click-and-collect" options from U.S. retailers like Kroger and Wal-Mart facilitate a consumer shift from buying specific items online infrequently to buying large baskets more frequently, according to this article in Supermarket News which quotes Deborah Weinswig, an analyst with Fung Global Retail & Technology in a report published Monday.
This shift will help the share of fast-moving consumer goods sold online to grow to more than 2% in 2017, up from about 1.4% this year. According to Fung, that would represent more than $24 billion in FMCG sales online in 2017, up from around $17 billion this year. According to Mintel figures cited in the report, nearly one-third of U.S. consumers are already shopping online for groceries — an increase of 63% from 2014
Amazon currently dominates online grocery in the U.S., but that's due in part to the relative slowness with which brick-and-mortar retailers have moved online, Weinswig noted. That is changing this year as the two largest physical sellers of groceries in the U.S. — Wal-Mart Stores and Kroger, respectively — aggressively add "click-and-collect" capabilities allowing their customers to shop online and retrieve orders at local stores.
"Given the already substantial consumer participation rates, there look to be opportunities to convert the large body of occasional, small-basket online shoppers into shoppers who conduct their main grocery shops online," Weinswig said.
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