Digital Consumers and Their Grocery Carts

Grocery shopping still commands a third of our discretionary spending and remains a key part of our budget and time, but the consumer’s experience is changing with the rise of digitization.

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Mass disruption in retail is sweeping headlines, and we all know why: the rise of mobile, greater access to data, transparency due to the internet and so on. But what about grocery? Grocery shopping still commands a third of our discretionary spending and remains a key part of our budget and time, but the consumer’s experience is changing with the rise of digitization. Here are three ways digital is impacting not only the grocery industry, but the food supply chain as well. 

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