The world’s largest glass container manufacturer, Swiss based O-I, announced last week that they have entered into a partnership with the Carlsberg group to develop certified sustainable packaging solutions. Carlsberg is calling the initiative the Carlsberg Circular Community (CCC), with the goal of providing a platform for Carlsberg, O-I and selected suppliers to work together in developing sustainable packaging solutions for the glass packaging sector.
The design framework will be centered on the Cradle to Cradle biomimetic approach which has been developed to improve the economic, social and ecological benefits of products. O-I will engage its extensive sustainability experience to assess current glass packaging and will work closely with the CCC partners to launch Carlsberg’s first Cradle to Cradle- certified glass packaging solution by 2016.
“We are pleased to be sharing our sustainability expertise with Carlsberg and the Circular Community partners to deliver real benefits to consumers, society and our shared environment,” said Erik Bouts, president of O-I Europe. “We believe that collaborating throughout the value chain will bring new and innovative packaging solutions.”
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