The Latest Sustainability Trends

Jeff Hilton, partner and co-founder of Integrated Marketing Group, discusses the latest sustainability trends.

“If your company is like most others, you may feel a lot of peer pressure to hop on the green bandwagon,” Hilton says in his article. “On a surface level, for consumers, it has become a type of status symbol, and for manufacturers it is occasionally just a half-hearted public relations (PR) attempt. Whether the motives of consumers and manufacturers are truly altruistic, or if it’s mostly a matter of being politically correct, the marketplace is showing an increased interest in and demand for green, sustainable products and services.”

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