
GS1 US introduced GS1 US Rapid Record, an SMS-based text messaging tool that helps produce growers capture traceability information in the field without installing an app or relying on Wi-Fi.
Through guided text prompts, users can record harvesting, cooling, initial packing and shipping events, then send completed digital records to an email address designated by their organization to automatically capture data in digital files.
"Traceability is only as strong as the data captured at each step of the supply chain, starting with the first mile in the field," says Michelle Covey, VP, customer success, GS1 US. "Many growers need a way to capture and share traceability information without adding complexity to their operations. Rapid Record helps make standardized digital recordkeeping more accessible, enabling growers to participate more easily in traceability programs and support data sharing across the supply chain."
Key takeaways:
· Rapid Record is designed for growers with limited technology resources and for the trading partners who depend on consistent information from the first stages of the food supply chain.
· Using product and location information identified with GS1 Standards such as the Global Trade Item Number (GTIN) and Global Location Number (GLN), the multilingual tool helps growers create records that can be retained internally and shared with trading partners.
· Before using the tool, growers identify products, locations, authorized users and a delivery email address. Users then follow mobile phone prompts, review event details and submit the record. Rapid Record sends completed records to the organization's designated email address so they can be retained and shared with trading partners or the U.S. FDA as needed.

















