Robotics Acquisition Empowers Farmers and Growers with Autonomous Driving Technology

This acquisition enables an all-in-one solution to maximize accuracy and productivity on the farm.

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Fieldin acquired Midnight Robotics to create what is said to be a first-of-its-kind combination of a sensor-based operational farming platform with autonomous driving technologies to empower growers in the day-to-day management of their farms. Fieldin is already deploying its combined autonomous farming platform in major farms in California and plans additional deployments of the end-to-end system in the coming months.

“Many people think that autonomous tractors are some magic solution, but at the end of the day, they’re just machinery—your autonomous farm can only be as good as your farm management data, and that’s why this acquisition is driving the autonomous farming revolution forward,” says Boaz Bachar, CEO and co-founder of Fieldin. “Over the past eight years, we’ve digitized hundreds of farms and over 10,000 tractors and pieces of farming equipment— more than anyone else in the high-value crop world— and amassed a trove of invaluable data that can offer insights into best practices in farm management. By acquiring Midnight Robotics, we’re helping farmers close the loop from insight to autonomous action, so they know exactly what they need to do and execute it autonomously, all through the same platform.”

From PR Newswire:

  • Fieldin’s addition of Midnight Robotics’ deep robotic and autonomous driving technology enables an all-in-one solution to maximize accuracy and productivity on the farm. The platform collects farming data and turns it into actionable insights via driverless tractors and other machinery from within the same dashboard.
  • Fieldin also provides a smart farming Software-as-a-Service platform that utilizes sensor-based data to help growers worldwide improve production, operational transparency and efficiency by monitoring field activities remotely and seamlessly integrating with existing technologies, equipment and personnel to provide full visibility into day-to-day operations.
  • Midnight Robotics alums Yonatan Horovitz will join Fieldin as chief autonomy officer and Edo Reshef will become the company’s chief technology officer; both will become Fieldin co-founders.

“It’s not enough to have great agricultural data or great autonomous technology—you need to have both to make autonomous farming a reality. What’s so powerful about this merger is the potent combination of Fieldin’s unparalleled farming data collection, which includes over 49 million hours’ worth of tractor driving, with our driverless technology expertise,” says Horovitz. “We’re excited to join forces with Fieldin because only together will we be able to help farmers reap the benefits of smart and autonomous farming—not a decade from now, but today.”