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End-to-end planning requires end-to-end forecasting, intelligently reconciling multiple daily demand signals from all echelons in the supply chain including Point-of-Sale data, channel inventory, and retailer forecasts. Demand Sensing uses current information from throughout the supply chain to create accurate daily forecasts that reflect retailer and consumer behavior in near real time.  Three of the world’s four largest CPG companies depend on Terra Technology's Demand Sensing to improve forecast accuracy by 40%.

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