Rhee Bros Drives Growth with New Supply Chain Planning Technology

Leading Pan-Asian foodservice distributor selects Blue Ridge technology to solve supply chain challenges associated with global foodservice distribution.

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Blue Ridge, provider of comprehensive, cloud-native supply chain planning solutions and a Gartner Magic Quadrant Leader in the Supply Chain Planning System of Record, recently announced that Rhee Bros, a leading Pan-Asian foodservice distributor, has selected Blue Ridge technology to improve demand planning, forecasting and inventory allocation to solve supply chain challenges associated with global foodservice distribution.

“An efficient and effective supply chain is essential to scale and support our rapidly expanding domestic and international operations,” said Kevin Rhee, director of operations at Rhee Bros.  “To effectively manage the global sourcing and distribution challenges associated with short shelf life products, long lead times and seasonality, we felt Blue Ridge was uniquely qualified to provide supply chain planning technology that improves forecast accuracy and reduces overstocks, enabling us to meet customer demand.” 

Blue Ridge seamlessly connects the supply chain to customer demand, enhancing customer experience by ensuring products are available at the right time and place without excessive investments in inventory and logistics. With advanced technology and predictive analytics, organizations define specific business goals and receive a calculated, optimized plan with action-ready recommendations to improve financial performance and increase service levels.  Foodservice distributors benefit from a solution that automatically considers the effects of variable lead times, seasonality, perishables, deal management, promotions and other factors that impact today’s distributors.

“We are excited to partner with Rhee Bros to solve their unique global sourcing requirements with our cloud-native technology and drive continuous improvement through our proactive LifeLine service,” said Jim Byrnes, CEO at Blue Ridge. “Rhee Bros joins the growing list of leading foodservice distributors that have turned to Blue Ridge for improved performance and sustained growth.”

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