Farmers in France are seeking growth through direct sales, short supply chains and local agriculture, targeting a burgeoning market in local produce, Euractiv France reports.
“The desire to move closer to the place of production is a deep-rooted trend, it is not just a fashion,” said Gérard Bazin, president of the Chambers of Agriculture of France’s Rhône region.
“The rising demand for organic and short supply chain products are two sides of the same coin,” added Claude Cochonneau, the president of the French Chambers of Agriculture.
In 2014, a study on French citizens and local consumption found that 75 percent of people wanted to buy more products from their local area. Short supply chains are reassuring for consumers, half of whom say they no longer feel like they know what they are buying.
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