
Built around role-based tracks and real-world application, TMSA ELEVATE 2026 is where marketers, sellers, and company leaders at every level come to sharpen skills, expand networks, and move the industry forward.
This year’s conference, set to take place June 7-9 in Denver Colo., will enable attendees to build real connections, elevate their skill set and give back to the industry through industry-specific education, connections and resources.
TMSA executive director Jennifer Karpus-Romain will kick off the 2-day event as keynote, detailing what’s actually working with AI and technology in transportation and logistics today. Four industry pros will take the stage, each sharing one proven AI or tech win in, breaking down:
• the workflow they changed
• the result they achieved
• the metric that moved
• the lesson you can use immediately
New Belgium's chief supply chain officer Tom O'Connell will walk attendees through how the company built resilience through disruption following Hurricane Helene. On Sept. 27, 2024, the hurricane didn't just flood New Belgium brewery with up to six feet of water; it severed power, water, and over 400 transit routes, slashing New Belgium’s network capacity by 25%. The sixth-month recovery is a blueprint for how an agile leadership team, a strong distribution network, and a people-first philosophy can transform a catastrophic disaster into a foundation for long-term operational resilience.
The Shipper's Panel provides firsthand voice-of-customer insights on what truly matters to shippers, what’s shaping their decisions, and what they look for in their partners.
Meanwhile, the Shipper Breakout Sessions enable company leaders, sales leaders, marketing leaders, marketing practitioners and sales practitioners to engage with shippers from the Shipper’s Panel to gain best practices and insights.
TMSA's annual awards showcase the very best of marketing and sales in the transportation and logistics industry. These awards push beyond recognizing the top campaigns but also the people behind the brand. Help celebrate the Trailblazer and Rising Star Award winners.
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