GEODIS Launches Returns Solutions to Optimize Reverse Logistics

GEODIS launched two new returns solutions: a returns workflow automation module to simplify the customer initiation process and a returns management module to optimize the handling of inventory once inside the warehouse.

“As e-eommerce has surged in recent years, the topic of returns has become business critical for our clients to optimize efficiency, profitability and the overall customer experience,” says Pal Narayanan, EVP, chief information officer at GEODIS in Americas. “We designed our new returns modules to be highly adaptable and scalable to cater to our clients’ wide range of needs to help enhance their reverse logistics strategies to have an advantage in today’s quickly evolving landscape.”

Key takeaways:

·        The solutions are intended to be leveraged together to enhance the overall product returns cycle, but the modules can also operate independently.

·        The returns workflow automation module is a user-friendly, self-service portal that allows the end consumer to easily create a return shipping label to initiate the return or exchange without requiring the shipper’s involvement. This label generation serves as the advanced shipping notice for GEODIS to receive the product, eliminating the need for it to be manually created in the warehouse management system. The technology was designed to enhance the returns experience for both GEODIS customers and the end consumer.

·        As a cloud-native solution, the consumer-centric software integrates with e-commerce platforms to provide end-to-end visibility throughout all stages of the process, from returns creation to product disposition to refund. GEODIS clients can personalize the portal with their own branding elements, including logos, colors, fonts and messaging.

·        The highly configurable solution also empowers clients to customize returns policies according to their specific requirements, driving consistency in the customer experience. Additionally, the new solution features advanced and configurable reporting capabilities.

·        Through a multilingual portal that supports English, Spanish and Portuguese, GEODIS clients based in the U.S., Canada and Latin America ultimately have access to a localized returns experience for consumers.

·        The module also offers critical, real-time visibility into inventory levels along with robust reporting capabilities, such as SKU-level insights that can identify which products are returned most frequently to identify potential issues. The module’s reporting capabilities can help enhance a retailer’s overall operations, including sustainability efforts, by identifying consumer returns patterns and trends.