A new campaign which aims to raise awareness among food and drink companies of the impact water stress could have on long-term sustainability has been launched by the Food and Drink Federation (FDF).
Unveiled December 7, the 'Every Last Drop' campaign aims to encourage water saving in the food chain. It also comes ahead of the Government's Water White Paper - expected to be released later this week.
As part of the initiative, a practical guide, which offers advice on how food and drink manufacturing businesses can be more water efficient has been released, with tailored advice for boardroom, supply chain and operational roles.
According to FDF director of sustainability and competitiveness Andrew Kuyk, the campaign forms part of the federation's five-fold 'Environmental Ambition' to "improve environmental sustainability across the supply chain".
He added: "Water is particularly important for the long term sustainability of the food and drink industry because of our reliance on a supply of water for both our raw material and processing needs. It is vital that we all do what we can to conserve this precious resource and to alleviate water stress.
A new water page has also been developed on FDF's website, while a series of workshops and webinars have been planned for next year.