The Transportation Marketing & Sales Association (TMSA) announced an evolution of its learning model designed to better serve sales and marketing professionals across transportation and logistics.
Built directly from member feedback, the updated approach delivers more relevant, role-based education and a more connected member experience.
“This shift started by listening,” says Jennifer Karpus-Romain, executive director of TMSA. “For us, evolution isn’t a risk, it’s a responsibility. Our goal is to make every interaction, whether year-round or at ELEVATE, feel intentional, relevant, and worth our members’ time.”
Key takeaways:
· The new model introduces a role-based framework that allows members to engage more intentionally across TMSA’s year-round programming, as well as its in-person event, ELEVATE.
· Members will select a primary focus aligned with their current role, with the option to expand into additional areas to support leadership development or cross-functional growth.
· Members will begin seeing track-aligned content and engagement opportunities roll out throughout 2026.
