Tractor Supply Company has expanded its delivery partnership with Roadie to include all of its 1,863 U.S. locations now offering same-day delivery – making it the nation’s first major general merchandise retailer to offer same-day delivery from 100% of stores.
The expansion comes three years after Tractor Supply initially launched its partnership with Roadie, the delivery service with the nation’s largest local same-day footprint. Tractor Supply had plans over the coming year to continue to increase the number of stores that offered Roadie as a delivery option. Given the escalation of the global health crisis surrounding the COVID-19 pandemic, customers’ demand for delivery services became even more pronounced. Together, Roadie and Tractor Supply worked to accelerate the ramp up of same-day delivery in almost 80% of its stores, or an additional 1,462 locations, in less than three weeks.
“At Tractor Supply, we are committed to being the most dependable supplier of basic maintenance products for farm, ranch and rural customers. Now, more than ever before, our customers are depending on us to get them their essential goods in a timely manner so they can continue to take care of their families, homes, land, pets and animals,” said John Ordus, Executive Vice President, Chief Stores Officer at Tractor Supply. “It is incredibly exciting to be able to offer same-day delivery via Roadie at every Tractor Supply store.”
Tractor Supply now offers customers the safety and convenience of same-day and next-day delivery on almost the entire inventory from its stores – nearly 15,000 items its customers need to live Life Out Here, including livestock feed, dog food, power tools, tillers, riding lawn mowers, chicken coops and more – without ever having to leave their farm or home.
“Many national retailers struggle to reach rural customers. Everyone wants access to flexible, cost-effective delivery options – not just folks in major cities,” said Marc Gorlin, Founder and CEO of Roadie. “Not only did Tractor Supply need to ramp up service in almost exclusively rural markets, but in this crisis, they needed to do it in a matter of days, not months. Our model gives retailers almost unlimited scalability, whether they sell lawn equipment or llama feed.”