Visibility is Key to Mitigating Cold Chain Risks

The more time a product spends in transit, the greater the risk of it being damaged—especially if the product is perishable or sensitive to external conditions.

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Food from all over the world is available to today's consumers. This blessing also creates greater complexity, which brings challenges into your supply chain. The more time a product spends in transit, the greater the risk of it being damaged—especially if the product is perishable or sensitive to external conditions.

What is not yet fully defined is how much supply chain visibility is adequate? For example, do we go down to the product level or caseload level in terms of connectivity? We live in a connected world where visibility and reporting are essential parts of the management process, and most providers are already accustomed to some level of visibility. In today’s world, we’re seeing an unprecedented amount of ways to connect. It seems everything these days has a modem and the capabilities for connectivity. So where do you draw the line? How much visibility is enough? Too much can become overwhelming.

Visibility can come in different layers. In the transportation sector, many new reefers come with the telematics already plugged into the unit by the manufacturer, yet this added cost only provides a limited view. For instance, when a reefer shuts off, so does the visibility into the box. Having the ability to add additional sensors along with the reefer data adds another level of visibility, and these sensors allow you to add as many points as needed. Data loggers can provide another layer, but the real key is connecting the multiple layers and turning the resulting data into actionable insights delivered in an easily digested format. 

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