Getty Images
In the last seven years, consumer packaged goods (CPG) giants have lost $17 billion to innovate newcomers. Meanwhile, more than $5.5 billion was invested into CPG brands from 2015-2019. During that time, the number of brands receiving investment tripled, and the amount of money invested quadrupled, with the majority of consumers turning to direct-to-consumer (D2C) brands, according to a report from Digital Shelf Institute.
This data is compiled from hundreds of venture capital (VC) investments to highlight use cases demonstrating how these investments are used to upend entire CPG categories.
