E-Commerce Experts Question Amazon’s Online Grocery Delivery

Amazon's Jeff Bezos reportedly hopes to move into groceries successfully, but e-commerce observers view the move as highly ambitious and fraught with peril.

August 20, 2014

Amazon's Jeff Bezos.

Amazon's Jeff Bezos.

As Amazon’s revenues are set to breach the $100 billion barrier for the first time this year, company founder Jeff Bezos reportedly hopes to move into groceries successfully, having already offered its online grocery service in California, according to The Guardian, based in London, U.K. E-commerce observers view the move as highly ambitious and fraught with peril, however.

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