Green Life Farms, Inc. joined iTrade’s iTracefresh program to help build the world’s safest and most comprehensive global food supply chain. To underline its commitment to guaranteeing the safety of our food, it has removed all barriers to adoption, offering the iTracefresh traceability suite to any supplier’s, or indeed any buyer’s, portfolio for the first year – free of charge.
“At Green Life Farms, we believe that knowing where your produce comes from and how it’s grown is essential for our consumers to make the best choices for their families. We’ve built our business around the idea of transparency, which is why we are excited to use iTrade’s traceability. Through this free offer, we can grow our business while affirming our commitment to providing safe, fresh, high-quality produce,” comments Elayne Dudley, Sales Director at Green Life Farms, Inc.
In addition to protecting a supplier’s brands during recalls and enabling critical downstream supply chain visibility, iTrade’s traceability solutions help grow its customers’ businesses. Data from a year-long pilot with a major industry buyer showed that suppliers adopting iTrade traceability increased their trading volumes by an average of 55% in just 12 months. Additionally, a sample of just four new growers added a combined $10 million in revenue over the same period.
“The world would be a better place if everyone knew where their food came from,” says Rhonda Bassett-Spiers, CEO of iTradeNetwork. “Whether you’re a small, family farm or a large, enterprise operation, we want to make food safety and traceability accessible to everyone. We are happy to have Green Life Farms, Inc., join us in creating the world’s safest food supply chain and grow their business in the process.”
Green Life Farms operates a 100,000-square-foot state-of-the-art hydroponic greenhouse in Lake Worth Florida, with additional expansion planned in Florida and beyond.