As CEO of Zero Down Supply Chain Solutions, Brad McBride leads the company's strategic vision, innovation, and operational oversight. His daily tasks include collaborating with clients to identify cost-saving opportunities, mentoring the team, spearheading technology-driven initiatives and more. He also prioritizes fostering relationships with clients and industry partners to drive measurable results in logistics management.
Over the past year, McBride has focused on strengthening the core services of Zero Down Supply Chain Solutions while introducing new solutions to meet evolving client needs. One of the most impactful achievements was enhancing the company's proprietary platform, which now provides more robust features for managing transportation spend across all modes. Under McBride's leadership, the company's proprietary platform, FreightOptics, now provides connectivity to over 200 freight carriers and 35-plus parcel carriers. This expansion has provided clients with more flexibility in seeing holistic data across their entire supply chain with 1-login access, allowing them to diversify their carrier networks, manage costs more effectively, and reduce operational risks. Additionally, McBride spearheaded efforts to address general rate increases (GR), utilizing tailored data and strategies to help clients mitigate the impact of an industry-high average GRI of 6.9%, ensuring better cost control and operational resilience. This year, Zero Down also achieved 40% growth as a company, reflecting the success of McBride's strategic initiatives and commitment to delivering measurable results for clients.
In the next year, McBride aims to expand the capabilities of Zero Down’s platform to deliver even greater transparency and savings opportunities for clients. His focus includes developing advanced tracking tools to streamline ocean freight logistics and enhance claims management processes. He also plans to grow Zero Down’s global footprint by entering new markets, and is dedicated to focusing on both technology and team development.
Food Logistics talked exclusively with McBride about general rate increases, streamlining ocean freight logistics and why, if you don't fail, you're not trying.
CLICK HERE to view the full list of winners.
