SAP and Bumble Bee Foods are partnering together to trace the journey of yellowfin tuna from the Indonesian ocean to the dinner table using SAP's Cloud Platform Blockchain service.
With the technology, consumers and customers will have the ability to easily access the complete origin and history of the fish by using their smartphones to scan a QR code on the product package. Blockchain technology provides instant information about the fish-to-market journey, including the size of the catch, point of capture and the fishing community that caught it.
"This solution is an example of how blockchains can be used to revolutionize the future of food," says Oliver Betz, global head and senior vice president of SAP Innovative Business Solutions, part of SAP Digital Business Services. "It creates transparency and traceability across the food supply chain, from the ocean, across the cold chain, to the warehouse, store and our table. When we help enterprises like Bumble Bee to make innovation real, we support the consumer's need to know and reinforce their faith in the brands they trust."
Bumble Bee Foods' Natural Blue by Anova fair-trade certified ahi tuna steaks can be found in a 12 oz. bag at retailers nationwide including Albertsons, Hy-Vee, Price Chopper and Safeway.