C.H. Robinson launched Digital Dispatch, an enhanced load matching platform powered by data science and artificial intelligence (AI).
"In a dynamic and ever-shifting freight marketplace, carriers need real-time access to freight to secure loads before they disappear. This need is even more critical today as the competition for available loads intensifies," says Cody Griggs, VP, digital brokerage, C.H. Robinson. “Not only does Digital Dispatch send loads in real-time giving carriers a ‘first look,’ but they are also highly relevant, allowing them to secure the best suited freight for their network, and in turn driving better business outcomes and improved service for customers.”
Key takeaways:
- Digital Dispatch analyzes a broad range of data to offer more timely and precise load recommendations based on a carrier's unique search history and preferences within Navisphere Carrier.
- The technology proactively provides carriers with real-time, hyper-customized recommendations sent immediately via text or email as soon as a suggested load becomes available, reaching carriers wherever they are through their preferred channel of communication.
- Digital Dispatch optimizes the full process, including more timely and immediate alerts through text or email. On average, Digital Dispatch books loads four times faster than traditional methods, transforming hours spent searching into valuable hauling time.
“We are seeing carriers book 40% of their C.H. Robinson loads through our Digital Dispatch program, allowing them to access loads tailored to their specific needs at lightning-fast speeds,” adds Griggs. “This early adoption reinforces that this is a game-changer for carriers looking to stay ahead of the competition and scale their business.”
