Kvarøy Arctic announced plans to join IBM Food Trust to enhance the traceability of its Arctic salmon and help foster consumer trust across its supply chain.
Kvarøy Arctic will enable corporate buyers, including select restaurants and Whole Foods Market stores in the United States and Canada to scan a QR code, which will provide a provenance history for the Arctic salmon and the feed it was raised on. Users will also be able to download images and video of the farms to see the conditions and animal welfare standards that Kvarøy Arctic upholds. The company also plans to introduce a consumer app to provide insight into the quality and sustainability of the seafood in the future.
IBM Food Trust is an ecosystem of food producers, distributors, manufacturers and retailers collaborating using a permissioned, permanent and shared record of food system data stored on blockchain. Kvarøy Arctic is also working with its feed provider BioMar to begin uploading supply chain data to the network, creating an immutable record of the feed used and the conditions where the salmon was raised, packed, certified and shipped to distributors around the world.
"Blockchain is the future when it comes to ending fraud in the seafood industry. It is a level of transparency that shows our dedication to being the best of the best," says Kvarøy Arctic CEO Alf-Gøran Knutsen. "The technology tracks a level of detail that helps us reduce food waste so we can feed more people in the world."
“Our work with Kvarøy Arctic further builds on our progress in promoting transparency and sustainability in the seafood trade,” says IBM Food Trust GM Raj Rao. “IBM Food Trust is delivering the tools needed to collaborate across industries and take the action to preserve and maintain our global fisheries, while protecting the integrity of the seafood supply chains.”