Survey Ranks Toyota Genuine Parts Highest In Quality And Reliability

Responses collected from more than 300 industry decision-makers.

Irvine, CA: Toyota Material Handling U.S.A., Inc. (TMHU) announced that Toyota Genuine Parts ranked highest as the brand of lift truck parts that customers consider the best in quality and most reliable in a recent 2010 Lift Truck Parts Study.

The annual independent survey, conducted by Peerless Media LLC - Research, gauges the most important attributes that customers evaluate for lift truck parts purchases and which brands of lift truck parts lead in these key factors.

“This study is an important validation by forklift users that Toyota Genuine Parts have built a reputation for their high level of quality and reliability,” said Brett Wood, president of TMHU. “We have long maintained that customers can maximize their forklift’s performance and trade-in value by using quality Toyota Genuine Parts and accessories.”

Responses were collected from 303 industry decision-makers, readers of Modern Materials Handling magazine, involved in the purchasing of material handling equipment, products, technologies and services. Most of those surveyed were plant managers, distribution center and warehouse management, and corporate management within manufacturing and distribution facilities across a wide range of businesses and industries including automotive, food and beverage, machinery and wholesale trade.

Respondents’ comments regarding Toyota included:

• “They [Toyota] have always stood behind the trucks and were quick to come for service when needed.”

• “Toyota, and their dealers, simply offer the highest customer service and stand behind their product better than the rest.”

• “We’ve purchased many other brands over the years, and the Toyota brand has stood out as superior.”