YottaMark Receives Funding for Food Traceability Solution

New funding for the fresh food traceability and insights platform.

YottaMark announced new investment to accelerate sales and marketing of the HarvestMark platform and meet the growing demand for traceability and transparency within the food supply chain.

According to the press release, 92 percent of shoppers choose their grocery store based on the quality of the produce department, and they want to know when, where and how their food was grown.

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