Elliott GrantElliott Grant is the founder and CTO of YottaMark, the company behind the HarvestMark family of food traceability products.From the AuthorWaste ReductionReal Steps for Curbing Food WasteHarvestMarkDon’t confuse complexity with intractability. Implementing a simple monitoring solution using today’s mobile technology has enabled growers, shippers and retailers to gain valuable new insights into their supply chain—reducing waste and increasing sales.Page 1 of 1