Maersk, the world's largest container shipping line, has teamed up with Alibaba to allow customers to reserve space on its vessels through the Chinese company, illustrating growing cooperation between e-commerce and logistics firms.
Maersk, a unit of Denmark's A.P. Moller-Maersk, began offering the service to Chinese shippers on Alibaba's OneTouch booking Website on Dec. 22, a spokeswoman for the shipping line said on Wednesday.
Shippers traditionally go through freight forwarders to book space for goods on container vessels, but lines such as Maersk are allowing cargo owners to book directly via the internet.
Maersk said this move was part of the shipping line's strategy to provide digitized services for customers and that it plans to launch more pilot programs on third party portals.
More information about Maersk’s online booking program can be found HERE.