A transport and logistics specialist based in the north of the county is sponsoring a professional cycling team to help raise awareness of road safety for drivers and cyclists.
Knights of Old, which has its headquarters in Kettering, will be working with the newly formed Metaltek-SCOTT Professional Cycling Team in 2012.
The partnership will also tackle issues including nutrition and fitness to its staff, local schoolchildren and the wider community.
Ian Beattie, managing director of Knights of Old, said: "Unfortunately, more accidents between cyclists and trucks are happening but through training and raising awareness on both sides we hope to be able to make a difference.
"The wellbeing of our staff is very important to us, and by holding workshops, hosting forums and focusing on training we hope to have a healthier workforce.
"The interest from the schools has been great. They too have the same items on their agendas and by working with local companies and a professional team; the topics get covered in a different way which is more interesting for the children."