Eddie Yoon

Eddie Yoon is the founder of EDDIEWOULDGROW LLC, a think tank and advisory firm on growth. Prior to this, he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. Yoon is also one of the world’s leading experts on finding and monetizing superconsumers to grow and even create new categories. He is the author of the acclaimed book, “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.”