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Gina Ashe
Gina Ashe is chief executive officer of ThirdChannel, Inc.
More from Gina Ashe
Grocery Retail
Food Demos Offer More Than a One-Off Sale – They Can Create Lifetime Buyers
So, demos drive short-term sales, but can they offer more? The value of a great demo is defined by more than just the immediate sales. Demos introduce a product to a first-time buyer who can become a loyal customer when certain conditions are met.
