Gina AsheGina Ashe is chief executive officer of ThirdChannel, Inc.From the AuthorGrocery RetailFood Demos Offer More Than a One-Off Sale – They Can Create Lifetime BuyersSo, demos drive short-term sales, but can they offer more? The value of a great demo is defined by more than just the immediate sales. Demos introduce a product to a first-time buyer who can become a loyal customer when certain conditions are met.Page 1 of 1