Wal-Mart Stirs Powerade DSD Battle

Coca-Cola’s largest bottler tests warehouse delivery to Wal-Mart DC in Texas.


“We believe that DSD continues to provide retailers, both large and small, with the most efficient and effective distribution of Coca-Cola products,” says Rice. “We believe the ultimate success measure for retailers is increasing Powerade sales, which is more a matter of operational performance on the part of the bottler than warehouse delivery.”

The Coca-Cola Co. fired back at the bottlers, saying it was “extremely disappointed.”

“These suits are actions against our consumers and our customers,” says Don Knauss, president of Coca-Cola North America. “The actions by bottlers who represent approximately 10 percent of our company’s U.S. volume would greatly hamper the Coca-Cola system from competing with other sports drink brands, and that does a great disservice to the system, its people and its consumers.

 

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