POS Nation acquired GrazeCart, an e-commerce technology solution built specifically for farmers.
"GrazeCart’s all-in-one technology solution has been a revolutionary tool for food suppliers for over seven years,” says Cort Ouzts, president of POS Nation. "We’re excited to help them expand their footprint and sales to the farm-to-fork suppliers who want to sell to their consumers directly.”
“We are very excited about GrazeCart’s future with POS Nation,” says Brooks Hitzfield, co-founder and managing director of GrazeCart. "We built GrazeCart to give farmers a better platform to sell their goods directly to consumers, and we have achieved that. With POS Nations’ resources and experience, our customers will have an even deeper level of support as we take this next step in expanding our offering to a larger audience. We look forward to what's next for GrazeCart.”
Key takeaways:
- The acquisition enables GrazeCart to expand its reach to farm-to-fork food suppliers looking to take their direct-to-consumer marketing and sales to the next level.
- Built for food suppliers by food suppliers, GrazeCart's software is tailor-made to help farmers distribute their products directly to consumers. Benefits include that it provides sellers with e-commerce websites; assists food purveyors in pricing hard-to-portion items by weight; accepts orders for nationwide shipping, local delivery, or curbside pickup; expedites in-person sales at farmers markets and small retail vendors with POS technology; manages inventory and order fulfillment; and creates subscription programs.
