Walmart
Walmart introduced the Walmart Luminate Insights Activation, a new self-serve integration with Walmart Connect that complements its existing advanced targeting.
With the power of Walmart Luminate insights (a suite of data products that gives U.S.-based merchants and suppliers unprecedented access to rich, aggregated, customer insights), Walmart helps suppliers drive product, brand and category sales.
Key takeaways:
- Walmart Luminate uses advanced data science to synthesize data from across the omnichannel path to purchase inside a closed-loop data ecosystem, allowing suppliers to analyze aggregate shopper behavior and channel performance, gather input directly from customers, test new growth strategies and measure impact.
- Walmart Connect helps suppliers create more meaningful connections with their customers by tapping into Walmart’s unparalleled omnichannel insights. This enables suppliers to identify trends within critical categories to develop more informed, data-driven media strategies based on Walmart’s insights.
- The Walmart Luminate Insights Activation for Walmart Connect is scheduled to release to all Walmart Luminate Charter subscribers before the end of the year.
