Pegasus Agritech, a provider of hydroponic facilities to the Middle East, has launched Daily Fresh, a line of fresh, pre-packed produce, according to Refrigerated Transporter, a refrigerated transport trade publication. The article notes this is the first locally grown, locally sold brand of pre-packed produce and has a shelf life of 21 days. This has been made possible by a number of technological advances.
The company’s vision of bringing food security to the Middle East is slowly becoming a reality due to the ability of hydroponics to produce and harvest crops seven days a week, 365 days a year.
Hydroponics is the science of growing plants without the use of soil; it is also known as soilless culture. This has tamed a previously inhospitable desert with a lack of arable land and transformed it into a haven for fresh, quality produce. The harsh climate previously meant that the Middle East imported more than 98 percent of its food, but Pegasus Agritech is on its way to reducing this figure.
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