Analysis: Amazon, Google And Crowdsourcing: The Battle For The Last Mile

Amazon and Google are looking for ways to provide “last mile” deliveries, and other companies are competing in this space by offering websites that deliver orders via “crowdsourcing,” according to an analysis by Chris Cunnane on the website, Logistics Viewpoints.

With nearly 60 distribution centers in the U.S., Amazon can fulfill orders quickly to nearly every square inch of the country. With Amazon Prime, and its $99 a year price tag, customers can receive these orders in two days, guaranteed. Google contracts directly with local stores to provide same-day delivery (mostly). Without going the traditional route of using UPS, FedEx, or USPS: crowdsourcing. Crowdsourcing has taken off in recent years. Companies like Uber and Lyft are changing the livery market, and making life more challenging for traditional taxi companies. Crowdsourced hospitality sites like Airbnb and VRBO are changing the way people travel. And now retailers can jump on the bandwagon too.

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