Blog: As Retailing Goes ‘SoMoLo,’ Logistics Plays A Key Role

Food and beverage retailing is going “social, mobile and loyalty,” and more food and beverage retailers are taking a close look at what they need to do to cultivate the “SoMoLo” sales channel, known to some as “mobile marketing,” notes Elliot Maras, managing editor of Food Logistics in a recent blog.

This is important to logistics providers because logistics plays a support role in mobile commerce. Mobile commerce is still in its infancy, but logistics providers need to know that it is becoming more important to retailers. Success in this exciting new realm will largely depend on the store’s ability to have the right food and beverage products in stock when customers place orders.

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