Online Grocery Shopping Rises Slowly

Online shopping has encroached on bricks-and-mortar stores in nearly every aspect, but for one type of retailer, the physical store has so far emerged relatively unscathed, according to CNBC.

Although major companies such as Amazon and Wal-Mart are experimenting with online grocery ordering and delivery, a new study from Price Waterhouse Cooper found that only 1 percent of consumers said online shopping is their primary way to purchase groceries. That's despite the fact that the vast majority of the 1,000-plus respondents have access to the option.

The findings make the segment an outlier in a Web-centric consumer base, which is expected to drive online retail sales to $294 billion in 2014 and account for 9 percent of all U.S. sales, according to Forrester Research.

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