Donato's Pizza Upgrades Website For Easier Customer Ordering

Donato's Pizza has relaunched its website with a more responsive design at a time when a customer’s digital experience has become increasingly important in the pizza segment, according to Nation’s Restaurant News.

The Columbus, Ohio-based chain rolled out a new website with a responsive design that optimizes itself for however customers access it, whether through a desktop computer, smartphone browser or tablet. New features include an animated, image-heavy menu interface; instant geolocation that immediately pulls up the nearest Donatos location; and a semantic search function to let customers explore more menu combinations, said Staci Hausch, the brand’s director of digital marketing.

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