'Gen Z' Prone To Prepare Food With Fresh Ingredients

A report by market researcher NPD suggests the younger “Gen Z” generation is eager to make meals using fresh ingredients without too much trouble — fancy sandwiches, for example — and isn’t averse to using the stove, according to Bloomberg News. This is similar to trends among the millennial generation, only to a greater degree. What Gen Z consumers don’t want are ready-to-eat foods and microwavable meals, products that remain broadly popular only with convenience-centric Gen Xers.

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