Tesco is the clear winner in the online grocery market, taking almost 50p of every £1 spent on food shopping on the internet, according to Econsultancy. This virtual monopoly is set to continue not just because of spending on fulfillment, dark stores, distribution, stock and offline marketing, but due to its online visibility through organic search and a very visible well-structured website. Last week, Graham Charlton of Econsultancy asked if supermarkets are missing out on SEO opportunities. Tesco is bucking the trend and hovering up 50 percent of all online grocery spending. The online share of the grocery market is minuscule compared to other sectors within retail.
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