Mars Australia Digital Chief: We Still Have Far To Go

Digital and technology may have already triggered bucket loads of change within organizations and transformed consumer interactions, but Mars Australia’s chief digital officer claims we’re only halfway into the digital journey, according to CMO, an online media news source. Speaking at the CeBIT WebForward conference in Sydney, Chris Riddell told attendees that the first half of the digital journey was about becoming digital-led, whereas the second half will be about better utilization of technology for collaboration, product innovation and inspiration both inside and outside the organization. He highlighted various examples of how digital is transforming the way people within organizations communicate and interact, as well as outlined a range of areas and outcomes businesses must focus on if they want to keep on top of the digital curve.

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