Mondelez Sells SnackWells to Back to Nature Foods

Back to Nature Foods Co., LLC, a portfolio company of Brynwood Partners VI L.P., recently announced that it has acquired the SnackWell’s cookies and snacks business from Mondelez Global LLC, although the terms and conditions of the transaction were not disclosed. Back to Nature is one of the original natural food brands in the United States, and since Brynwood VI has acquired the , accelerated new product introductions and increased marketing focus.

SnackWell’s was originally launched by Nabisco, Inc. in 1992 as a line of reduced-fat and fat-free cookies and crackers. The brand offers its loyal consumers a healthy snacking alternative with great tasting products, all with reduced-fat content. SnackWell’s products are widely distributed in the U.S. through leading retailers.

“We look forward to owning the SnackWell’s brand and integrating it into our Back to Nature organization,” said Vincent Fantegrossi, president and CEO of Back to Nature, in a prepared statement. “Its healthy attributes, loyal consumer base and strong distribution make SnackWell’s a very complementary product line offering to our Back to Nature products. SnackWell’s is an iconic brand and we are excited about the potential that this acquisition brings to our company. SnackWell’s significantly increases our scale in the important cookie and cracker categories.”

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