Starbucks To Possibly Expand Mobile Payments To CPG Sector

Starbucks CEO, Howard Schultz, revealed that Starbucks takes 20 percent of all card payments via mobile, and the brand is exploring ways to use mobile to help sell consumer packaged goods (CPG).


“We strongly believe that this will provide an incentive for our customers to not only buy Starbucks coffee, but integrate them even further in the Starbucks ecosystem with the card loyalty and mobile,” Schultz said.

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