Getting Product to the Store and In Shopping Carts

Views from the Global Cold Chain Alliance


We’re excited to get this initial public relations promotion underway, and even more enthused as we quickly approach the much larger launch of our campaign online, on television and in store.

As you would expect, there is significant interest in this campaign throughout the frozen food industry. The response among frozen food makers and retailers has been tremendous, underscoring the need for a campaign of this magnitude.

If you’re interested in learning how your company can support the Roundtable’s campaign, I invite you to contact me at info@frozenfoodroundtable.org or (703) 821-0770.

 

Naasz is president and CEO of the American Frozen Food Institute. More information can be found at www.affi.org.

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