Traceability in the Food Supply Chain

From goat milk to horse meat, there have been many discussions about traceability and product recall sparked by these and other food safety crises. Food and beverage manufacturers, along with their retail customers, have found themselves under increased...


• Less than 20 percent have deployed traceability technology solutions to support fully automated trace and recall processes.

• Almost one-third of executives were most concerned that their ineffective ability to trace items would have a negative financial impact on their company. Almost 25 percent of them also cited negative brand reputation as a pressing concern.

• Eighty-six percent are worried about their financial liability if something goes wrong with a product recall process.

In addition to the ability to effectively isolate ‘rogue’ product in the food supply chain, it is critical that the location of that product can be accurately pinpointed, allowing product to be recalled from warehouse stock, warehouse pick, transportation, store stockroom and at point of sale.

In a nutshell, an effective recall relies on knowing exactly what product to recall and exactly where it is in the supply chain.

The key to both traceability and recall execution is the adoption of technology to automate the processes and facilitate collaboration across suppliers and distributors.

If everyone works collaboratively in a single cloud-based system, bad ingredients into the food supply chain can be quickly identified, if not prevented, and recalls of affected products can be rapidly and cost-effectively conducted.

 

John Bailey is vice president of solutions consulting at JDA Software.

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